Peter Nikashin — Enterprise Value Architect
Author

Peter Nikashin

Enterprise Value Architect · Brand Capital & Customer Equity

Peter Nikashin applies a proprietary Brand Capital model to iGaming, SaaS, and marketplace businesses — connecting marketing strategy directly to the valuation drivers that matter at exit: revenue multiples, customer lifetime value, pricing power, and churn. With 25+ years inside iGaming and high-velocity B2B markets, he works with founders and boards who want marketing that compounds into enterprise value, not just into spend.

25+
Years in iGaming & B2B markets
37+
iGaming suppliers tracked weekly
~2.1×
Multiple spread, top vs bottom brand quartile
200%+
CLV growth, customer-value system
Areas of focus

Expertise

Brand Capital Enterprise Value iGaming Strategy Customer Equity Pricing Power Revenue Multiples B2B Positioning Market Intelligence Pre-exit Marketing SaaS Growth Retention Economics Valuation Drivers

Articles & Thinking

Strategy on Brand Capital, enterprise value, and what actually moves the needle in iGaming and high-velocity markets.

Read the articles →