Enterprise Value Architect · Brand Capital & Customer Equity
Peter Nikashin applies a proprietary Brand Capital model to iGaming, SaaS, and marketplace businesses — connecting marketing strategy directly to the valuation drivers that matter at exit: revenue multiples, customer lifetime value, pricing power, and churn. With 25+ years inside iGaming and high-velocity B2B markets, he works with founders and boards who want marketing that compounds into enterprise value, not just into spend.