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60 Brand Capital Score

A weighted composite of this company’s brand-capital drivers, 0 to 100.

52Brand equityThe brand as a durable commercial asset, 0 to 100.
+1.1MomentumThe change in the score since it was last derived.
56Financial strengthBalance-sheet and earnings strength, 0 to 100.
0SignalsPublished market signals that name this company.
B2B supplierLatAm and Balkans Platform (EU)

Atlaslive

Current signalPlatform Expanding in Latin America

The read

Atlaslive is an iGaming platform (sportsbook and casino) that began as Atlas-IAC in 2019 and rebranded in 2024. It is expanding across Latin America (Brazil), the Balkans, Spain and Africa with deep localisation.

It is led by CEO Maxim Slobodyanyuk, with Bogdana Yavorskaya in post as CMO.

What is on this page

The public read on Atlaslive. What it scores, what that score is built from, and where it sits against its shortlist. Every one of the 46 companies here is read the same way.

What a review adds

The free read stops at the position. A review adds the forward view: where it is losing you money, what closing it is worth, and the moves in order. It is scored from Atlaslive’s own evidence, and you get it within 48 hours of asking.

The position

Where Atlaslive’s value sits

What the name is carrying, and the figures this company is tracked on.

The Brand Capital Score is 0 to 100. It combines the 7 drivers below into one number. Every company on the board is scored the same way. It answers one question: how much of this company’s worth its brand and its customers have built, and how much it has to buy again every quarter.

Atlaslive scores 60, brand equity 52. That is 27th of 63 suppliers. A buyer shortlists three to five names and compares only those, so the score reads as a position in the field.

Brand-capital position

Brand equity about 52: recognised for capability and localisation depth across Latin America and the Balkans. A category-defining name is still ahead of it, and a marketing function is already building one.

A useful picture of the next scale step for smaller Latin American suppliers.

What is being tracked
  • Atlas-IAC (2019) rebranded to Atlaslive (2024); sportsbook + casino platform
  • Expanding LatAm (Brazil), Balkans, Spain, Africa with deep localisation
  • CEO Maxim Slobodyanyuk; CMO Bogdana Yavorskaya in post
  • CMO already in post
Peter Nikashin, Enterprise Value Architect
Peter Nikashin,
Enterprise Value Architect
▲ Reading Atlaslive

Atlaslive is performing ahead of its reputation. That gap is growth costing more than it should.

I grow your brand, your customers, and the money they bring in.

Your budget buys activity. I turn it into things that build over time: the price you can hold, the customers who stay, and what a buyer will pay for the business. Every move is specific, in order, and tied to a number.

Explore the system →

Every quarter you wait, the gap grows on itself.

The read in numbers

Atlaslive against the board

Four views of one company — what the score is built from, how much of it is brand, who it is weighed against and which way it is moving. Hover any figure for what it means.

The driver scorecard
Market penetration 58
Product depth 66
Financial strength 56
Brand equity 52
Commercial momentum 60
Regulatory standing 56
Tech 62
Brand equity in rust.

The 7 things the composite is built from, each scored 0 to 100 on the same basis as every other company on the board.

Why it matters

A single score hides where the value sits. Two companies scoring 70 can be very different businesses. The difference is what a buyer pays for.

Strongest on Product depth, weakest on Brand equity. Brand equity sits at 52, and that is the driver that keeps paying after a good quarter ends.

Brand equity against the composite
60 Composite 52 Brand equity
050100
-8points behind the composite
Brand is the drag on this score.

Both figures on one 0 to 100 axis. The banded distance between the two marks is the whole point of the chart.

Why it matters

Discounting can buy revenue. It cannot buy brand equity. When brand sits below the overall score, the business has to keep re-earning its position. That shows up in the price a buyer will pay long before it shows up in revenue.

Brand equity trails the composite by 8. The business is performing ahead of its reputation, so growth is costing more than it should.

The nearest peers
Pariplay / Aristocrat 61
iGP (iGaming Platform) 60
Aloplay 60
Atlaslive 60
Future Anthem 59
Salsa Technology 59
This company in rust.

The five companies scored closest to this one, ranked by composite.

Why it matters

Nobody is evaluated against the whole market. A buyer builds a shortlist of three to five comparable names, and these are the ones that would sit on it.

Within this set the spread is 2 points, so the composite alone will not separate them. Whatever decides the shortlist happens on the drivers underneath.

Momentum against the cohort
Atlaslive +1.1
Cohort median +1.4
Centre line is no change.

This company's score change beside the median change across its side of the board. The centre line is no movement.

Why it matters

Direction matters more than level over time. A company gaining on a flat field is building its position. One sliding while the field rises is losing ground twice.

Moving at +1.1 against a group median of +1.4. Losing ground relative to the field even before the absolute change is read.

The next step on Atlaslive

Request an in-depth company review

The review, the diagnostic and the market-data forecast: what the company is worth today, where it is losing value, and what the next four quarters look like if nothing changes.

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