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86 Brand Capital Score

A weighted composite of this company’s brand-capital drivers, 0 to 100.

87Brand equityThe brand as a durable commercial asset, 0 to 100.
+0.4MomentumThe change in the score since it was last derived.
+9% YoYGrowthReported revenue growth year on year.
5SignalsPublished market signals that name this company.
B2C operatorBwin, Ladbrokes, Coral, PartyPoker

Entain

Current signalBrazil Ban, EBITDA at Low End

The read

Entain is one of iGaming's largest multi-brand operators, running Ladbrokes, Coral, Bwin, PartyPoker and SportsX across several regulated markets. Its brands span everything from heritage UK betting to digital-native sports wagering.

What is on this page

The public read on Entain. What it scores, what that score is built from, and where it sits against its shortlist. Plus all 5 market signals naming it. Every one of the 46 companies here is read the same way.

What a review adds

The free read stops at the position. A review adds the forward view: where it is losing you money, what closing it is worth, and the moves in order. It is scored from Entain’s own evidence, and you get it within 48 hours of asking.

The position

Where Entain’s value sits

What the name is carrying, and the figures this company is tracked on.

The Brand Capital Score is 0 to 100. It combines the 6 drivers below into one number. Every company on the board is scored the same way. It answers one question: how much of this company’s worth its brand and its customers have built, and how much it has to buy again every quarter.

Entain scores 86, brand equity 87. That is 2nd of 21 operators. A buyer shortlists three to five names and compares only those, so the score reads as a position in the field.

Brand-capital position

Brand equity 87 at group level hides big differences between brands. Ladbrokes carries strong heritage value (with a declining customer satisfaction score), Bwin has diluted value from over-extension, and PartyPoker has a loyal but shrinking base.

Managing the brand portfolio is the priority.

What is being tracked
  • Brazil's ban: Brazil was about 5% of Entain's 2026 online net gaming revenue. Entain now expects the low end of its £910M to £960M EBITDA (profit before interest, tax and write-offs) range and 4% to 6% net revenue growth, and will comply with the ban while Congress decides.
  • H1 2026 (13 Aug): group NGR (net gaming revenue) up 5% at constant currency, online NGR up 7% for a ninth straight quarter of online growth, group NGR about £2.5B; EBITDA from continuing operations £479M, down 2% as reported when the UK remote gaming duty rose to 40%, partly recovered by cost action. About 500 roles cut (about 2% of staff) to offset roughly half the tax, and a CEE exit begun. BetMGM (the 50% joint venture) posted Q2 net revenue of $711M (+3%), with iGaming about 70% of the mix while online sports stayed flat. Full-year online NGR forecast held at 5 to 7%.
  • BetMGM US JV contributes ~$2.2B annually (50% share)
  • Operating in 30+ regulated markets
  • Under new CEO Barry Gibson since 2024
Peter Nikashin, Enterprise Value Architect
Peter Nikashin,
Enterprise Value Architect
▲ Reading Entain

Entain’s brand is worth more than its numbers currently show. That gap is room to charge more that nobody is using.

I grow your brand, your customers, and the money they bring in.

Your budget buys activity. I turn it into things that build over time: the price you can hold, the customers who stay, and what a buyer will pay for the business. Every move is specific, in order, and tied to a number.

Explore the system →

Every quarter you wait, the gap grows on itself.

The read in numbers

Entain against the board

Four views of one company — what the score is built from, how much of it is brand, who it is weighed against and which way it is moving. Hover any figure for what it means.

The driver scorecard
Revenue & growth 88
Brand equity 87
Product differentiation 84
Retention 86
Regulatory standing 85
Digital 88
Brand equity in rust.

The 6 things the composite is built from, each scored 0 to 100 on the same basis as every other company on the board.

Why it matters

A single score hides where the value sits. Two companies scoring 70 can be very different businesses. The difference is what a buyer pays for.

Strongest on Revenue & growth, weakest on Product differentiation. Brand equity sits at 87, and that is the driver that keeps paying after a good quarter ends.

Brand equity against the composite
86 Composite 87 Brand equity
050100
+1points ahead of the composite
Brand is carrying this score.

Both figures on one 0 to 100 axis. The banded distance between the two marks is the whole point of the chart.

Why it matters

Discounting can buy revenue. It cannot buy brand equity. When brand sits below the overall score, the business has to keep re-earning its position. That shows up in the price a buyer will pay long before it shows up in revenue.

Brand equity leads the composite by 1. The name is worth more than the numbers currently show. That is a chance to charge more.

The nearest peers
Flutter Entertainment 95
Entain 86
DraftKings 85
Bet365 83
BetMGM 80
Caesars Sportsbook 76
This company in rust.

The five companies scored closest to this one, ranked by composite.

Why it matters

Nobody is evaluated against the whole market. A buyer builds a shortlist of three to five comparable names, and these are the ones that would sit on it.

Within this set the spread is 19 points, so the composite alone will not separate them. Whatever decides the shortlist happens on the drivers underneath.

Momentum against the cohort
Entain +0.4
Cohort median flat
Centre line is no change.

This company's score change beside the median change across its side of the board. The centre line is no movement.

Why it matters

Direction matters more than level over time. A company gaining on a flat field is building its position. One sliding while the field rises is losing ground twice.

Moving at +0.4 against a group median of flat. Gaining on the field.

The next step on Entain

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The review, the diagnostic and the market-data forecast: what the company is worth today, where it is losing value, and what the next four quarters look like if nothing changes.

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