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76 Brand Capital Score

A weighted composite of this company’s brand-capital drivers, 0 to 100.

70Brand equityThe brand as a durable commercial asset, 0 to 100.
+1.6MomentumThe change in the score since it was last derived.
72Financial strengthBalance-sheet and earnings strength, 0 to 100.
4SignalsPublished market signals that name this company.
B2B supplierPlatform, Aggregator & Sportsbook

EveryMatrix

Current signalScale Opportunity, Goma Buy

The read

EveryMatrix is a Swiss-headquartered platform provider covering casino, sports and aggregation for second- and third-tier operators worldwide. It has raised €30M+ in recent years and is expanding its regulated market coverage aggressively.

What is on this page

The public read on EveryMatrix. What it scores, what that score is built from, and where it sits against its shortlist. Plus all 4 market signals naming it. Every one of the 46 companies here is read the same way.

What a review adds

The free read stops at the position. A review adds the forward view: where it is losing you money, what closing it is worth, and the moves in order. It is scored from EveryMatrix’s own evidence, and you get it within 48 hours of asking.

The position

Where EveryMatrix’s value sits

What the name is carrying, and the figures this company is tracked on.

The Brand Capital Score is 0 to 100. It combines the 7 drivers below into one number. Every company on the board is scored the same way. It answers one question: how much of this company’s worth its brand and its customers have built, and how much it has to buy again every quarter.

EveryMatrix scores 76, brand equity 70. That is 9th of 63 suppliers. A buyer shortlists three to five names and compares only those, so the score reads as a position in the field.

Brand-capital position

Brand equity 70 is the main way to create value here. EveryMatrix is strong on technology and weak on brand.

Its clients are mostly second- and third-tier operators, partly because of how the brand is seen, since the product has no such limits. Moving toward top-tier operators needs investment in the brand story.

What is being tracked
  • €30M+ raised, expansion into US market
  • CasinoEngine brings together 22,500+ games from 250+ providers
  • OddsMatrix sportsbook covering 2.45M live events
  • Headcount and deal velocity growing significantly in 2025/26
Peter Nikashin, Enterprise Value Architect
Peter Nikashin,
Enterprise Value Architect
▲ Reading EveryMatrix

EveryMatrix is performing ahead of its reputation. That gap is growth costing more than it should.

I grow your brand, your customers, and the money they bring in.

Your budget buys activity. I turn it into things that build over time: the price you can hold, the customers who stay, and what a buyer will pay for the business. Every move is specific, in order, and tied to a number.

Explore the system →

Every quarter you wait, the gap grows on itself.

The read in numbers

EveryMatrix against the board

Four views of one company — what the score is built from, how much of it is brand, who it is weighed against and which way it is moving. Hover any figure for what it means.

The driver scorecard
Market penetration 74
Product depth 78
Financial strength 72
Brand equity 70
Commercial momentum 80
Regulatory standing 74
Tech 82
Brand equity in rust.

The 7 things the composite is built from, each scored 0 to 100 on the same basis as every other company on the board.

Why it matters

A single score hides where the value sits. Two companies scoring 70 can be very different businesses. The difference is what a buyer pays for.

Strongest on Tech, weakest on Brand equity. Brand equity sits at 70, and that is the driver that keeps paying after a good quarter ends.

Brand equity against the composite
76 Composite 70 Brand equity
050100
-6points behind the composite
Brand is the drag on this score.

Both figures on one 0 to 100 axis. The banded distance between the two marks is the whole point of the chart.

Why it matters

Discounting can buy revenue. It cannot buy brand equity. When brand sits below the overall score, the business has to keep re-earning its position. That shows up in the price a buyer will pay long before it shows up in revenue.

Brand equity trails the composite by 6. The business is performing ahead of its reputation, so growth is costing more than it should.

The nearest peers
NetEnt / Red Tiger 79
Microgaming 77
EveryMatrix 76
SOFTSWISS 75
OpenBet / Endeavor 74
Betby 72
This company in rust.

The five companies scored closest to this one, ranked by composite.

Why it matters

Nobody is evaluated against the whole market. A buyer builds a shortlist of three to five comparable names, and these are the ones that would sit on it.

Within this set the spread is 7 points, so the composite alone will not separate them. Whatever decides the shortlist happens on the drivers underneath.

Momentum against the cohort
EveryMatrix +1.6
Cohort median +1.4
Centre line is no change.

This company's score change beside the median change across its side of the board. The centre line is no movement.

Why it matters

Direction matters more than level over time. A company gaining on a flat field is building its position. One sliding while the field rises is losing ground twice.

Moving at +1.6 against a group median of +1.4. Gaining on the field.

The next step on EveryMatrix

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The review, the diagnostic and the market-data forecast: what the company is worth today, where it is losing value, and what the next four quarters look like if nothing changes.

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