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95 Brand Capital Score

A weighted composite of this company’s brand-capital drivers, 0 to 100.

94Brand equityThe brand as a durable commercial asset, 0 to 100.
-1.2MomentumThe change in the score since it was last derived.
+17% YoYGrowthReported revenue growth year on year.
14SignalsPublished market signals that name this company.
B2C operatorFanDuel, PokerStars, Paddy Power, Betfair

Flutter Entertainment

Current signalCEO Handover / UK Duty Bites

The read

Flutter Entertainment is the world's largest online gambling company at $16.4B FY2025 revenue, operating the world's most valuable sports betting brand (FanDuel) alongside PokerStars, Paddy Power, and Betfair. Its brand portfolio represents a masterclass in brand capital management across different market contexts.

What is on this page

The public read on Flutter Entertainment. What it scores, what that score is built from, and where it sits against its shortlist. Plus all 14 market signals naming it. Every one of the 46 companies here is read the same way.

What a review adds

The free read stops at the position. A review adds the forward view: where value is leaking, what closing it is worth, and the moves in order. It is scored from Flutter Entertainment’s own evidence, and you get it within 48 hours of asking.

The position

Where Flutter Entertainment’s value sits

What the name is carrying, and the figures this company is tracked on.

The Brand Capital Score is 0 to 100. It is a weighted composite of the 6 drivers below. Every company on the board is scored on the same basis. What it answers: how much of this company’s worth is built by its brand and its customers, rather than bought each quarter.

Flutter Entertainment scores 95, brand equity 94. That is 1st of 21 operators, never the whole market, because a buyer shortlists three to five names. It is a position, not a grade.

Brand-capital position

Brand equity 94, the highest B2C score. Flutter manages four premium brand identities across different markets and demographics simultaneously, each with clear positioning and strong conviction scores.

This multi-brand architecture is a $5B+ enterprise value premium over what a single-brand operator at the same revenue would command.

What is being tracked
  • Q2 2026 revenue $4.326B, up 3% y/y, but a net loss of $296M and adjusted EBITDA of $508M. FY guidance cut by $210M to $2.655B EBITDA to fund a $270M US push; the UK remote gaming duty rising from 21% to 40% carries a roughly $320M 2026 EBITDA hit before $85M of mitigation. On 5 Aug the board confirmed a leadership handover: Peter Jackson steps down as group CEO on 30 Sep after eight years, with International chief Dan Taylor taking over on 1 Oct and Jackson advising through year-end.
  • Stock down ~46% in 2026 (~$19.3B market cap, 9 Jun) on the prediction-market threat
  • Confirmed 12 Jun it will leave the London Stock Exchange on 3 Aug, full pivot to a NY listing
  • Countering with its own FanDuel Predicts product (Crypto.com + OG partnership, 10 Jun) + World Cup gamification
Peter Nikashin, Enterprise Value Architect
Peter Nikashin,
Enterprise Value Architect
▲ Reading Flutter Entertainment

Flutter Entertainment is performing ahead of its reputation. That gap is growth costing more than it should.

I grow your brand, your customers, and the money both return.

Your budget buys activity. I turn it into things that build over time: the price you can hold, the customers who stay, and what a buyer will pay for the business. Every move is specific, in order, and tied to a number.

Explore the system →

Every quarter you wait, the gap compounds.

The read in numbers

Flutter Entertainment against the board

Four views of one company — what the score is built from, how much of it is brand, who it is weighed against and which way it is moving. Hover any figure for what it means.

The driver scorecard
Revenue & growth 95
Brand equity 94
Product differentiation 94
Retention 92
Regulatory standing 90
Digital 96
Brand equity in rust.

The 6 things the composite is built from, each scored 0 to 100 on the same basis as every other company on the board.

Why it matters

A single composite hides where the value actually sits. Two companies scoring 70 can be entirely different businesses, and the difference is what a buyer pays for.

Strongest on Digital, weakest on Regulatory standing. Brand equity sits at 94, and that is the driver that keeps paying after a good quarter ends.

Brand equity against the composite
95 Composite 94 Brand equity
050100
-1points behind the composite
Brand is the drag on this score.

Both figures on one 0 to 100 axis. The banded distance between the two marks is the whole point of the chart.

Why it matters

Revenue can be bought with discounting; brand equity cannot. When brand sits below the composite the business is running on terms it has to keep re-earning, and that shows up in the multiple long before it shows up in the revenue line.

Brand equity trails the composite by 1. The business is performing ahead of its reputation, so growth is costing more than it should.

The nearest peers
Flutter Entertainment 95
Entain 86
DraftKings 85
Bet365 83
BetMGM 80
Caesars Sportsbook 76
This company in rust.

The five companies scored closest to this one, ranked by composite.

Why it matters

Nobody is evaluated against the whole market. A buyer builds a shortlist of three to five comparable names, and these are the ones that would sit on it.

Within this set the spread is 19 points, so the composite alone will not separate them. Whatever decides the shortlist happens on the drivers underneath.

Momentum against the cohort
Flutter Entertainment -1.2
Cohort median flat
Centre line is no change.

This company's score change beside the median change across its side of the board. The centre line is no movement.

Why it matters

Direction beats level over a holding period. A company gaining on a flat field is compounding a position; one sliding while the field rises is losing ground twice.

Moving at -1.2 against a cohort median of flat. Losing ground relative to the field even before the absolute change is read.

The next step on Flutter Entertainment

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The review, the diagnostic and the market-data forecast: what the company is worth today, where the value is leaking, and what the next four quarters look like if nothing changes.

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