Home/Companies/IGT / Everi
85 Brand Capital Score

A weighted composite of this company’s brand-capital drivers, 0 to 100.

82Brand equityThe brand as a durable commercial asset, 0 to 100.
flatMomentumThe change in the score since it was last derived.
84Financial strengthBalance-sheet and earnings strength, 0 to 100.
2SignalsPublished market signals that name this company.
B2B supplierGaming Technology & Lottery

IGT / Everi

Current signalPE-Owned, Year One Under Apollo

The read

Apollo funds bought IGT Gaming and Everi together in a $6.3B all-cash deal that closed on 1 July 2025. They now run as one private company under the IGT name from Las Vegas, split into Gaming, Digital and FinTech.

Everi lives on as a product brand in some markets. Hector Fernandez, formerly of Aristocrat Gaming, became CEO in Q4 2025.

What is on this page

The public read on IGT / Everi. What it scores, what that score is built from, and where it sits against its shortlist. Plus all 2 market signals naming it. Every one of the 46 companies here is read the same way.

What a review adds

The free read stops at the position. A review adds the forward view: where it is losing you money, what closing it is worth, and the moves in order. It is scored from IGT / Everi’s own evidence, and you get it within 48 hours of asking.

The position

Where IGT / Everi’s value sits

What the name is carrying, and the figures this company is tracked on.

The Brand Capital Score is 0 to 100. It combines the 7 drivers below into one number. Every company on the board is scored the same way. It answers one question: how much of this company’s worth its brand and its customers have built, and how much it has to buy again every quarter.

IGT / Everi scores 85, brand equity 82. That is 3rd of 63 suppliers. A buyer shortlists three to five names and compares only those, so the score reads as a position in the field.

Brand-capital position

Brand equity 82 rests on IGT's lottery and systems reputation. The combined company has no reputation of its own yet.

A year after the deal there is still no single story covering Gaming, Digital and FinTech. Buyers of private-equity-owned businesses pay for a story they can follow, and this one is currently three.

What is being tracked
  • Apollo closed the $6.3B all-cash take-private of IGT Gaming plus Everi on 1 Jul 2025; Everi left the NYSE, and the combined company now operates as private IGT out of Las Vegas
  • Lottery systems presence in 100+ jurisdictions globally
  • iGaming content expanding into US regulated states
  • Savings from combining the businesses of about $150M identified over 3 years
Peter Nikashin, Enterprise Value Architect
Peter Nikashin,
Enterprise Value Architect
▲ Reading IGT / Everi

IGT / Everi is performing ahead of its reputation. That gap is growth costing more than it should.

I grow your brand, your customers, and the money they bring in.

Your budget buys activity. I turn it into things that build over time: the price you can hold, the customers who stay, and what a buyer will pay for the business. Every move is specific, in order, and tied to a number.

Explore the system →

Every quarter you wait, the gap grows on itself.

The read in numbers

IGT / Everi against the board

Four views of one company — what the score is built from, how much of it is brand, who it is weighed against and which way it is moving. Hover any figure for what it means.

The driver scorecard
Market penetration 88
Product depth 82
Financial strength 84
Brand equity 82
Commercial momentum 80
Regulatory standing 86
Tech 84
Brand equity in rust.

The 7 things the composite is built from, each scored 0 to 100 on the same basis as every other company on the board.

Why it matters

A single score hides where the value sits. Two companies scoring 70 can be very different businesses. The difference is what a buyer pays for.

Strongest on Market penetration, weakest on Commercial momentum. Brand equity sits at 82, and that is the driver that keeps paying after a good quarter ends.

Brand equity against the composite
85 Composite 82 Brand equity
050100
-3points behind the composite
Brand is the drag on this score.

Both figures on one 0 to 100 axis. The banded distance between the two marks is the whole point of the chart.

Why it matters

Discounting can buy revenue. It cannot buy brand equity. When brand sits below the overall score, the business has to keep re-earning its position. That shows up in the price a buyer will pay long before it shows up in revenue.

Brand equity trails the composite by 3. The business is performing ahead of its reputation, so growth is costing more than it should.

The nearest peers
Playtech 88
IGT / Everi 85
Pragmatic Play 83
Light & Wonder 82
Kambi Group 82
NetEnt / Red Tiger 79
This company in rust.

The five companies scored closest to this one, ranked by composite.

Why it matters

Nobody is evaluated against the whole market. A buyer builds a shortlist of three to five comparable names, and these are the ones that would sit on it.

Within this set the spread is 9 points, so the composite alone will not separate them. Whatever decides the shortlist happens on the drivers underneath.

Momentum against the cohort
IGT / Everi flat
Cohort median +1.4
Centre line is no change.

This company's score change beside the median change across its side of the board. The centre line is no movement.

Why it matters

Direction matters more than level over time. A company gaining on a flat field is building its position. One sliding while the field rises is losing ground twice.

Moving at flat against a group median of +1.4. Losing ground relative to the field even before the absolute change is read.

The next step on IGT / Everi

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The review, the diagnostic and the market-data forecast: what the company is worth today, where it is losing value, and what the next four quarters look like if nothing changes.

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