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71 Brand Capital Score

A weighted composite of this company’s brand-capital drivers, 0 to 100.

68Brand equityThe brand as a durable commercial asset, 0 to 100.
+1MomentumThe change in the score since it was last derived.
+19% YoYGrowthReported revenue growth year on year.
7SignalsPublished market signals that name this company.
B2C operatorBetRivers, PlaySugarHouse

Rush Street Interactive

Current signalBrazil Ban, LatAm Is Its Player Base

The read

Rush Street Interactive (RSI) operates BetRivers and PlaySugarHouse in 15+ US states. It is the most profitable US online gambling operator per dollar of revenue, having avoided the promotional arms race that burned Caesars and others.

What is on this page

The public read on Rush Street Interactive. What it scores, what that score is built from, and where it sits against its shortlist. Plus all 7 market signals naming it. Every one of the 46 companies here is read the same way.

What a review adds

The free read stops at the position. A review adds the forward view: where it is losing you money, what closing it is worth, and the moves in order. It is scored from Rush Street Interactive’s own evidence, and you get it within 48 hours of asking.

The position

Where Rush Street Interactive’s value sits

What the name is carrying, and the figures this company is tracked on.

The Brand Capital Score is 0 to 100. It combines the 6 drivers below into one number. Every company on the board is scored the same way. It answers one question: how much of this company’s worth its brand and its customers have built, and how much it has to buy again every quarter.

Rush Street Interactive scores 71, brand equity 68. That is 10th of 21 operators. A buyer shortlists three to five names and compares only those, so the score reads as a position in the field.

Brand-capital position

Brand equity 68 is RSI's main vulnerability. BetRivers lacks the cultural pull and brand conviction that would let it win new customers as efficiently as FanDuel in new state launches.

The gap between strong financial performance and moderate brand equity is the strategic tension.

What is being tracked
  • Brazil's ban lands on the region RSI named as its exposure: Latin America supplied 653k of its 949k monthly active users in Q2. EVA read: the Q2 note named Brazil regulatory risk as the exposure to watch, and the ban covers casino as well as sports.
  • Record Q2 2026 (29 Jul): revenue $393.8M, up 46% on last year; adjusted EBITDA (profit before interest, tax and write-offs) $64.6M, up 61%; record net income $29.3M. Full-year forecast raised again to $1.56 to 1.60B revenue (38 to 41% growth) and $245 to 265M adjusted EBITDA. Monthly active users 949k, up 58% (296k North America, 653k Latin America). Online casino supplied 72% of quarterly revenue. EVA read: the casino-first mix and the Latin American player base are doing the building; Brazil regulatory risk is the exposure to watch.
  • #1 or #2 in several markets on profitability metrics
  • 15+ US states for sports and/or iGaming
  • Customer satisfaction scores consistently top 3 nationally
Peter Nikashin, Enterprise Value Architect
Peter Nikashin,
Enterprise Value Architect
▲ Reading Rush Street Interactive

Rush Street Interactive is performing ahead of its reputation. That gap is growth costing more than it should.

I grow your brand, your customers, and the money they bring in.

Your budget buys activity. I turn it into things that build over time: the price you can hold, the customers who stay, and what a buyer will pay for the business. Every move is specific, in order, and tied to a number.

Explore the system →

Every quarter you wait, the gap grows on itself.

The read in numbers

Rush Street Interactive against the board

Four views of one company — what the score is built from, how much of it is brand, who it is weighed against and which way it is moving. Hover any figure for what it means.

The driver scorecard
Revenue & growth 74
Brand equity 68
Product differentiation 70
Retention 68
Regulatory standing 72
Digital 72
Brand equity in rust.

The 6 things the composite is built from, each scored 0 to 100 on the same basis as every other company on the board.

Why it matters

A single score hides where the value sits. Two companies scoring 70 can be very different businesses. The difference is what a buyer pays for.

Strongest on Revenue & growth, weakest on Brand equity. Brand equity sits at 68, and that is the driver that keeps paying after a good quarter ends.

Brand equity against the composite
71 Composite 68 Brand equity
050100
-3points behind the composite
Brand is the drag on this score.

Both figures on one 0 to 100 axis. The banded distance between the two marks is the whole point of the chart.

Why it matters

Discounting can buy revenue. It cannot buy brand equity. When brand sits below the overall score, the business has to keep re-earning its position. That shows up in the price a buyer will pay long before it shows up in revenue.

Brand equity trails the composite by 3. The business is performing ahead of its reputation, so growth is costing more than it should.

The nearest peers
LeoVegas / MGM 75
Kindred / Unibet 73
Betsson 72
Rush Street Interactive 71
Kaizen Gaming 69
Penn / ESPN Bet 68
This company in rust.

The five companies scored closest to this one, ranked by composite.

Why it matters

Nobody is evaluated against the whole market. A buyer builds a shortlist of three to five comparable names, and these are the ones that would sit on it.

Within this set the spread is 7 points, so the composite alone will not separate them. Whatever decides the shortlist happens on the drivers underneath.

Momentum against the cohort
Rush Street Interact… +1
Cohort median flat
Centre line is no change.

This company's score change beside the median change across its side of the board. The centre line is no movement.

Why it matters

Direction matters more than level over time. A company gaining on a flat field is building its position. One sliding while the field rises is losing ground twice.

Moving at +1 against a group median of flat. Gaining on the field.

The next step on Rush Street Interactive

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The review, the diagnostic and the market-data forecast: what the company is worth today, where it is losing value, and what the next four quarters look like if nothing changes.

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