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51 Brand Capital Score

A weighted composite of this company’s brand-capital drivers, 0 to 100.

54Brand equityThe brand as a durable commercial asset, 0 to 100.
-1MomentumThe change in the score since it was last derived.
48Financial strengthBalance-sheet and earnings strength, 0 to 100.
0SignalsPublished market signals that name this company.
B2B supplierLegacy Sports Betting Technology

Sportech

Current signalDecline Risk

The read

Sportech is a UK-listed legacy sports betting technology company, best known for its tote (pool betting) technology. It has struggled to move from its land-based pool betting business to a relevant online technology offer.

What is on this page

The public read on Sportech. What it scores, what that score is built from, and where it sits against its shortlist. Every one of the 46 companies here is read the same way.

What a review adds

The free read stops at the position. A review adds the forward view: where it is losing you money, what closing it is worth, and the moves in order. It is scored from Sportech’s own evidence, and you get it within 48 hours of asking.

The position

Where Sportech’s value sits

What the name is carrying, and the figures this company is tracked on.

The Brand Capital Score is 0 to 100. It combines the 7 drivers below into one number. Every company on the board is scored the same way. It answers one question: how much of this company’s worth its brand and its customers have built, and how much it has to buy again every quarter.

Sportech scores 51, brand equity 54. That is 57th of 63 suppliers. A buyer shortlists three to five names and compares only those, so the score reads as a position in the field.

Brand-capital position

Brand equity 54 is a lagging indicator: Sportech's name recognition is anchored in pool betting and UK racing, which matter less in a market dominated by digital real-money sportsbooks.

What is being tracked
  • LSE-listed (SPO), revenue ~£30M FY2025
  • Tote technology installed in 10+ countries
  • Money in Sportech pools estimated at £150M+ a year
  • US business (Connecticut OTB) generating stable but declining revenue
Peter Nikashin, Enterprise Value Architect
Peter Nikashin,
Enterprise Value Architect
▲ Reading Sportech

Sportech’s brand is worth more than its numbers currently show. That gap is room to charge more that nobody is using.

I grow your brand, your customers, and the money they bring in.

Your budget buys activity. I turn it into things that build over time: the price you can hold, the customers who stay, and what a buyer will pay for the business. Every move is specific, in order, and tied to a number.

Explore the system →

Every quarter you wait, the gap grows on itself.

The read in numbers

Sportech against the board

Four views of one company — what the score is built from, how much of it is brand, who it is weighed against and which way it is moving. Hover any figure for what it means.

The driver scorecard
Market penetration 52
Product depth 46
Financial strength 48
Brand equity 54
Commercial momentum 44
Regulatory standing 56
Tech 52
Brand equity in rust.

The 7 things the composite is built from, each scored 0 to 100 on the same basis as every other company on the board.

Why it matters

A single score hides where the value sits. Two companies scoring 70 can be very different businesses. The difference is what a buyer pays for.

Strongest on Regulatory standing, weakest on Commercial momentum. Brand equity sits at 54, and that is the driver that keeps paying after a good quarter ends.

Brand equity against the composite
51 Composite 54 Brand equity
050100
+3points ahead of the composite
Brand is carrying this score.

Both figures on one 0 to 100 axis. The banded distance between the two marks is the whole point of the chart.

Why it matters

Discounting can buy revenue. It cannot buy brand equity. When brand sits below the overall score, the business has to keep re-earning its position. That shows up in the price a buyer will pay long before it shows up in revenue.

Brand equity leads the composite by 3. The name is worth more than the numbers currently show. That is a chance to charge more.

The nearest peers
Notix.Games 52
InsightPlay.ai 52
OddsBlaze 52
Tradesmarter 51
Sportech 51
Shady Lady Studios 50
This company in rust.

The five companies scored closest to this one, ranked by composite.

Why it matters

Nobody is evaluated against the whole market. A buyer builds a shortlist of three to five comparable names, and these are the ones that would sit on it.

Within this set the spread is 2 points, so the composite alone will not separate them. Whatever decides the shortlist happens on the drivers underneath.

Momentum against the cohort
Sportech -1
Cohort median +1.4
Centre line is no change.

This company's score change beside the median change across its side of the board. The centre line is no movement.

Why it matters

Direction matters more than level over time. A company gaining on a flat field is building its position. One sliding while the field rises is losing ground twice.

Moving at -1 against a group median of +1.4. Losing ground relative to the field even before the absolute change is read.

The next step on Sportech

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The review, the diagnostic and the market-data forecast: what the company is worth today, where it is losing value, and what the next four quarters look like if nothing changes.

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