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61 Brand Capital Score

A weighted composite of this company’s brand-capital drivers, 0 to 100.

70Brand equityThe brand as a durable commercial asset, 0 to 100.
flatMomentumThe change in the score since it was last derived.
+6% YoYGrowthReported revenue growth year on year.
1SignalsPublished market signals that name this company.
B2C operatorNYSE Listed Global Operator

Super Group / Betway

Current signalRecord Q2, Forecast Raised

The read

Super Group (NYSE: SGHC) operates Betway (sports betting) and Spin (casino) and is the public-market vehicle for the Stargames/Betway group. Betway has strong brand recognition through sports sponsorships, particularly Premier League football and boxing.

What is on this page

The public read on Super Group / Betway. What it scores, what that score is built from, and where it sits against its shortlist. Plus all 1 market signal naming it. Every one of the 46 companies here is read the same way.

What a review adds

The free read stops at the position. A review adds the forward view: where it is losing you money, what closing it is worth, and the moves in order. It is scored from Super Group / Betway’s own evidence, and you get it within 48 hours of asking.

The position

Where Super Group / Betway’s value sits

What the name is carrying, and the figures this company is tracked on.

The Brand Capital Score is 0 to 100. It combines the 6 drivers below into one number. Every company on the board is scored the same way. It answers one question: how much of this company’s worth its brand and its customers have built, and how much it has to buy again every quarter.

Super Group / Betway scores 61, brand equity 70. That is 15th of 21 operators. A buyer shortlists three to five names and compares only those, so the score reads as a position in the field.

Brand-capital position

Brand equity 70: the Betway brand has real premium associations from its sports sponsorship portfolio. Brand equity is measured in how well it keeps players and what each player is worth over time (LTV), and recognition alone does not carry it.

The gap between high brand recognition and retention economics (64) suggests sponsorship awareness is not fully turning into player loyalty.

What is being tracked
  • Q2 2026 (reported 6 Aug): record revenue $684M, up 18% on last year from $579M; adjusted EBITDA (profit before interest, tax and write-offs) $204M, up 30%, at a 30% margin; a $123M profit against a loss a year earlier. Monthly active customers 6.2M, up 13%, led by Africa and Europe. Full-year forecast raised to above $2.6B revenue and above $710M adjusted EBITDA. Betway becomes Manchester United's Principal Partner and exclusive global betting partner from the 2026-27 season. EVA read: the operator that grew through the quarter its peers spent cutting forecasts is the one buying reach with a brand and not with a bonus.
  • Betway: present in 30+ markets, major sports sponsorships
  • Spin: casino-focused brand in European markets
  • Recent US market entry via Michigan iGaming licence
Peter Nikashin, Enterprise Value Architect
Peter Nikashin,
Enterprise Value Architect
▲ Reading Super Group / Betway

Super Group / Betway’s brand is worth more than its numbers currently show. That gap is room to charge more that nobody is using.

I grow your brand, your customers, and the money they bring in.

Your budget buys activity. I turn it into things that build over time: the price you can hold, the customers who stay, and what a buyer will pay for the business. Every move is specific, in order, and tied to a number.

Explore the system →

Every quarter you wait, the gap grows on itself.

The read in numbers

Super Group / Betway against the board

Four views of one company — what the score is built from, how much of it is brand, who it is weighed against and which way it is moving. Hover any figure for what it means.

The driver scorecard
Revenue & growth 62
Brand equity 70
Product differentiation 62
Retention 64
Regulatory standing 66
Digital 60
Brand equity in rust.

The 6 things the composite is built from, each scored 0 to 100 on the same basis as every other company on the board.

Why it matters

A single score hides where the value sits. Two companies scoring 70 can be very different businesses. The difference is what a buyer pays for.

Strongest on Brand equity, weakest on Digital. Brand equity sits at 70, and that is the driver that keeps paying after a good quarter ends.

Brand equity against the composite
61 Composite 70 Brand equity
050100
+9points ahead of the composite
Brand is carrying this score.

Both figures on one 0 to 100 axis. The banded distance between the two marks is the whole point of the chart.

Why it matters

Discounting can buy revenue. It cannot buy brand equity. When brand sits below the overall score, the business has to keep re-earning its position. That shows up in the price a buyer will pay long before it shows up in revenue.

Brand equity leads the composite by 9. The name is worth more than the numbers currently show. That is a chance to charge more.

The nearest peers
Penn / ESPN Bet 68
888 / Evoke 66
Hard Rock Digital 63
Super Group / Betway 61
Tipico 58
Parimatch 55
This company in rust.

The five companies scored closest to this one, ranked by composite.

Why it matters

Nobody is evaluated against the whole market. A buyer builds a shortlist of three to five comparable names, and these are the ones that would sit on it.

Within this set the spread is 13 points, so the composite alone will not separate them. Whatever decides the shortlist happens on the drivers underneath.

Momentum against the cohort
Super Group / Betway flat
Cohort median flat
Centre line is no change.

This company's score change beside the median change across its side of the board. The centre line is no movement.

Why it matters

Direction matters more than level over time. A company gaining on a flat field is building its position. One sliding while the field rises is losing ground twice.

Moving with the field at flat. No relative gain either way.

The next step on Super Group / Betway

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