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48 Brand Capital Score

A weighted composite of this company’s brand-capital drivers, 0 to 100.

40Brand equityThe brand as a durable commercial asset, 0 to 100.
+1.2MomentumThe change in the score since it was last derived.
new (2026)GrowthReported revenue growth year on year.
0SignalsPublished market signals that name this company.
B2C operatorSkill-Based Bankroll Tournaments (US)

The Sharps

Current signalEarly-Stage

The read

The Sharps is a US skill-based bankroll-tournament platform. It wraps the strategy and competitive structure of poker around sports handicapping: players compete in tournaments using traditional sportsbook-style wagers instead of cards.

It was an SBC First Pitch Americas 2026 finalist (11 Jun) and went from concept to live iOS and Android apps in roughly 60 days, built by founder Robert McCall with no prior programming experience. It is early, has no established brand yet, and is led by its founder.

What is on this page

The public read on The Sharps. What it scores, what that score is built from, and where it sits against its shortlist. Every one of the 46 companies here is read the same way.

What a review adds

The free read stops at the position. A review adds the forward view: where it is losing you money, what closing it is worth, and the moves in order. It is scored from The Sharps’s own evidence, and you get it within 48 hours of asking.

The position

Where The Sharps’s value sits

What the name is carrying, and the figures this company is tracked on.

The Brand Capital Score is 0 to 100. It combines the 6 drivers below into one number. Every company on the board is scored the same way. It answers one question: how much of this company’s worth its brand and its customers have built, and how much it has to buy again every quarter.

The Sharps scores 48, brand equity 40. That is 20th of 21 operators. A buyer shortlists three to five names and compares only those, so the score reads as a position in the field.

Brand-capital position

Brand equity about 40: the format and the founder's origin story (a 60-day, no-code build) are the only assets right now. The task is to turn a new game mechanic into a defensible consumer brand before a funded rival clones it.

What is being tracked
  • SBC First Pitch Americas 2026 finalist (11 Jun)
  • Poker-tournament structure applied to sports handicapping
  • Concept-to-live iOS/Android in ~60 days; founder Robert McCall (no prior coding)
  • US-based, founder-led, very early-stage
Peter Nikashin, Enterprise Value Architect
Peter Nikashin,
Enterprise Value Architect
▲ Reading The Sharps

The Sharps is performing ahead of its reputation. That gap is growth costing more than it should.

I grow your brand, your customers, and the money they bring in.

Your budget buys activity. I turn it into things that build over time: the price you can hold, the customers who stay, and what a buyer will pay for the business. Every move is specific, in order, and tied to a number.

Explore the system →

Every quarter you wait, the gap grows on itself.

The read in numbers

The Sharps against the board

Four views of one company — what the score is built from, how much of it is brand, who it is weighed against and which way it is moving. Hover any figure for what it means.

The driver scorecard
Revenue & growth 40
Brand equity 42
Product differentiation 60
Retention 42
Regulatory standing 48
Digital 58
Brand equity in rust.

The 6 things the composite is built from, each scored 0 to 100 on the same basis as every other company on the board.

Why it matters

A single score hides where the value sits. Two companies scoring 70 can be very different businesses. The difference is what a buyer pays for.

Strongest on Product differentiation, weakest on Revenue & growth. Brand equity sits at 42, and that is the driver that keeps paying after a good quarter ends.

Brand equity against the composite
48 Composite 40 Brand equity
050100
-8points behind the composite
Brand is the drag on this score.

Both figures on one 0 to 100 axis. The banded distance between the two marks is the whole point of the chart.

Why it matters

Discounting can buy revenue. It cannot buy brand equity. When brand sits below the overall score, the business has to keep re-earning its position. That shows up in the price a buyer will pay long before it shows up in revenue.

Brand equity trails the composite by 8. The business is performing ahead of its reputation, so growth is costing more than it should.

The nearest peers
Tipico 58
Parimatch 55
PointsBet 52
Lottoland 50
The Sharps 48
Sportnation / Evoke 46
This company in rust.

The five companies scored closest to this one, ranked by composite.

Why it matters

Nobody is evaluated against the whole market. A buyer builds a shortlist of three to five comparable names, and these are the ones that would sit on it.

Within this set the spread is 12 points, so the composite alone will not separate them. Whatever decides the shortlist happens on the drivers underneath.

Momentum against the cohort
The Sharps +1.2
Cohort median flat
Centre line is no change.

This company's score change beside the median change across its side of the board. The centre line is no movement.

Why it matters

Direction matters more than level over time. A company gaining on a flat field is building its position. One sliding while the field rises is losing ground twice.

Moving at +1.2 against a group median of flat. Gaining on the field.

The next step on The Sharps

Request an in-depth company review

The review, the diagnostic and the market-data forecast: what the company is worth today, where it is losing value, and what the next four quarters look like if nothing changes.

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