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64 Brand Capital Score

A weighted composite of this company’s brand-capital drivers, 0 to 100.

58Brand equityThe brand as a durable commercial asset, 0 to 100.
+0.8MomentumThe change in the score since it was last derived.
64Financial strengthBalance-sheet and earnings strength, 0 to 100.
0SignalsPublished market signals that name this company.
B2B supplierEngagement & CDP, Multi-Vertical (Dublin)

Xtremepush

Current signalEngagement Platform, Multi-Industry

The read

Xtremepush is a Dublin-based customer-engagement, personalisation and customer data platform (CDP) founded in 2014 by Tommy Kearns and Kevin Collins. It is used by 250+ brands, with offices in London, New York and São Paulo, has raised about $33M, and is expanding beyond iGaming into financial services, e-commerce and digital publishing.

What is on this page

The public read on Xtremepush. What it scores, what that score is built from, and where it sits against its shortlist. Every one of the 46 companies here is read the same way.

What a review adds

The free read stops at the position. A review adds the forward view: where it is losing you money, what closing it is worth, and the moves in order. It is scored from Xtremepush’s own evidence, and you get it within 48 hours of asking.

The position

Where Xtremepush’s value sits

What the name is carrying, and the figures this company is tracked on.

The Brand Capital Score is 0 to 100. It combines the 7 drivers below into one number. Every company on the board is scored the same way. It answers one question: how much of this company’s worth its brand and its customers have built, and how much it has to buy again every quarter.

Xtremepush scores 64, brand equity 58. That is 19th of 63 suppliers. A buyer shortlists three to five names and compares only those, so the score reads as a position in the field.

Brand-capital position

Brand equity about 58 is the strongest of the engagement-supplier group tracked here, reflecting scale and multi-industry reach. Useful as a picture of what good looks like for smaller engagement suppliers.

What is being tracked
  • Founded 2014; founders Tommy Kearns, Kevin Collins (Dublin)
  • ~$33M raised; 250+ brands; offices Dublin/London/NY/São Paulo
  • Expanding into financial services, e-commerce, digital publishing
  • Engagement and customer data competitor to Optimove, Fast Track and Smartico
Peter Nikashin, Enterprise Value Architect
Peter Nikashin,
Enterprise Value Architect
▲ Reading Xtremepush

Xtremepush is performing ahead of its reputation. That gap is growth costing more than it should.

I grow your brand, your customers, and the money they bring in.

Your budget buys activity. I turn it into things that build over time: the price you can hold, the customers who stay, and what a buyer will pay for the business. Every move is specific, in order, and tied to a number.

Explore the system →

Every quarter you wait, the gap grows on itself.

The read in numbers

Xtremepush against the board

Four views of one company — what the score is built from, how much of it is brand, who it is weighed against and which way it is moving. Hover any figure for what it means.

The driver scorecard
Market penetration 66
Product depth 74
Financial strength 66
Brand equity 58
Commercial momentum 66
Regulatory standing 60
Tech 72
Brand equity in rust.

The 7 things the composite is built from, each scored 0 to 100 on the same basis as every other company on the board.

Why it matters

A single score hides where the value sits. Two companies scoring 70 can be very different businesses. The difference is what a buyer pays for.

Strongest on Product depth, weakest on Brand equity. Brand equity sits at 58, and that is the driver that keeps paying after a good quarter ends.

Brand equity against the composite
64 Composite 58 Brand equity
050100
-6points behind the composite
Brand is the drag on this score.

Both figures on one 0 to 100 axis. The banded distance between the two marks is the whole point of the chart.

Why it matters

Discounting can buy revenue. It cannot buy brand equity. When brand sits below the overall score, the business has to keep re-earning its position. That shows up in the price a buyer will pay long before it shows up in revenue.

Brand equity trails the composite by 6. The business is performing ahead of its reputation, so growth is costing more than it should.

The nearest peers
Altenar 65
Soft2Bet 64
Xtremepush 64
BetConstruct 63
GR8 Tech 62
Fast Track 62
This company in rust.

The five companies scored closest to this one, ranked by composite.

Why it matters

Nobody is evaluated against the whole market. A buyer builds a shortlist of three to five comparable names, and these are the ones that would sit on it.

Within this set the spread is 3 points, so the composite alone will not separate them. Whatever decides the shortlist happens on the drivers underneath.

Momentum against the cohort
Xtremepush +0.8
Cohort median +1.4
Centre line is no change.

This company's score change beside the median change across its side of the board. The centre line is no movement.

Why it matters

Direction matters more than level over time. A company gaining on a flat field is building its position. One sliding while the field rises is losing ground twice.

Moving at +0.8 against a group median of +1.4. Losing ground relative to the field even before the absolute change is read.

The next step on Xtremepush

Request an in-depth company review

The review, the diagnostic and the market-data forecast: what the company is worth today, where it is losing value, and what the next four quarters look like if nothing changes.

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