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Signal archive

Heritage brand signals

Theme: every BrandCapitalWorks iGaming signal tagged Heritage brand. Each one carries the fact, the enterprise-value read, and the forecast. 1 signal, updated weekly.

M&A5 Jun 2026

Bally’s Intralot to acquire Evoke (William Hill, 888) for £243M

A 138% takeover premium is the market pricing brand equity above EBITDA. Bally’s Intralot agreed an all-share takeover of Evoke plc, owner of William Hill, 888 and Mr Green, valuing it at ~£243M ($326M), a 138% premium to its price the day before it launched a strategic review prompted by a UK remote-gambling tax hike. Shareholders get a partial cash alternative (~£117M aggregate); the buyer secured ~£889M financing (TPG Credit, Oaktree, OHA) to fund the deal and refinance Evoke’s ~£1.86B debt. Completion is expected Q4 2026 / Q1 2027.
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