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70 Brand Capital Score

A weighted composite of this company’s brand-capital drivers, 0 to 100.

68Brand equityThe brand as a durable commercial asset, 0 to 100.
+0.4MomentumThe change in the score since it was last derived.
65Financial strengthBalance-sheet and earnings strength, 0 to 100.
3SignalsPublished market signals that name this company.
B2B supplierContent, Platform & Distribution

Bragg Gaming

Current signalBrazil Ban, 10% of 2025 Business

The read

Bragg Gaming is a publicly listed (TSX: BRAG) iGaming content and platform provider with operations across Europe and North America. It owns ORYX Gaming (content), Fuze (platform), and Atomic Slot Lab (in-house studio).

What is on this page

The public read on Bragg Gaming. What it scores, what that score is built from, and where it sits against its shortlist. Plus all 3 market signals naming it. Every one of the 46 companies here is read the same way.

What a review adds

The free read stops at the position. A review adds the forward view: where it is losing you money, what closing it is worth, and the moves in order. It is scored from Bragg Gaming’s own evidence, and you get it within 48 hours of asking.

The position

Where Bragg Gaming’s value sits

What the name is carrying, and the figures this company is tracked on.

The Brand Capital Score is 0 to 100. It combines the 7 drivers below into one number. Every company on the board is scored the same way. It answers one question: how much of this company’s worth its brand and its customers have built, and how much it has to buy again every quarter.

Bragg Gaming scores 70, brand equity 68. That is 14th of 63 suppliers. A buyer shortlists three to five names and compares only those, so the score reads as a position in the field.

Brand-capital position

Brand equity 68 is diluted by running three separate brand identities (ORYX, Fuze, Atomic Slot Lab) with no single Bragg story. This brand fragmentation lowers company value.

A single brand story would earn a higher strategic premium.

What is being tracked
  • Brazil's ban takes every licensed operator offline on 6 Oct. Brazil was about 10% of Bragg's 2025 business, and the shares fell 9.4% in five days to 29 Sep. EVA read: the 1 Sep warning about operators moving to direct supplier integrations has been overtaken by a full ban.
  • Q2 2026: revenue €22.9M, down 12% on last year from €26.1M; adjusted EBITDA (profit before interest, tax and write-offs) broadly flat at €3.5M. The company WITHDREW its 2026 forecast (previously €97 to 104.5M revenue and €16 to 19M adjusted EBITDA), citing limited visibility after the Drayton International acquisition. Netherlands platform revenue fell 14% as customers moved off legacy contracts; Brazil was flat. Proprietary content revenue in the US and Canada rose 44% on last year and 25% on the previous quarter. EVA read: a withdrawn forecast is a failure to see demand ahead, and the 44% proprietary-content line shows where the pricing power actually sits.
  • Operating in 25+ regulated markets across US and Europe
  • ORYX Gaming powers aggregation for 100+ operators
  • Recently expanded New Jersey and Michigan presence
Peter Nikashin, Enterprise Value Architect
Peter Nikashin,
Enterprise Value Architect
▲ Reading Bragg Gaming

Bragg Gaming is performing ahead of its reputation. That gap is growth costing more than it should.

I grow your brand, your customers, and the money they bring in.

Your budget buys activity. I turn it into things that build over time: the price you can hold, the customers who stay, and what a buyer will pay for the business. Every move is specific, in order, and tied to a number.

Explore the system →

Every quarter you wait, the gap grows on itself.

The read in numbers

Bragg Gaming against the board

Four views of one company — what the score is built from, how much of it is brand, who it is weighed against and which way it is moving. Hover any figure for what it means.

The driver scorecard
Market penetration 68
Product depth 72
Financial strength 65
Brand equity 68
Commercial momentum 70
Regulatory standing 72
Tech 74
Brand equity in rust.

The 7 things the composite is built from, each scored 0 to 100 on the same basis as every other company on the board.

Why it matters

A single score hides where the value sits. Two companies scoring 70 can be very different businesses. The difference is what a buyer pays for.

Strongest on Tech, weakest on Financial strength. Brand equity sits at 68, and that is the driver that keeps paying after a good quarter ends.

Brand equity against the composite
70 Composite 68 Brand equity
050100
-2points behind the composite
Brand is the drag on this score.

Both figures on one 0 to 100 axis. The banded distance between the two marks is the whole point of the chart.

Why it matters

Discounting can buy revenue. It cannot buy brand equity. When brand sits below the overall score, the business has to keep re-earning its position. That shows up in the price a buyer will pay long before it shows up in revenue.

Brand equity trails the composite by 2. The business is performing ahead of its reputation, so growth is costing more than it should.

The nearest peers
OpenBet / Endeavor 74
Betby 72
Hub88 71
Bragg Gaming 70
GAN Limited 68
White Hat Gaming 67
This company in rust.

The five companies scored closest to this one, ranked by composite.

Why it matters

Nobody is evaluated against the whole market. A buyer builds a shortlist of three to five comparable names, and these are the ones that would sit on it.

Within this set the spread is 7 points, so the composite alone will not separate them. Whatever decides the shortlist happens on the drivers underneath.

Momentum against the cohort
Bragg Gaming +0.4
Cohort median +1.4
Centre line is no change.

This company's score change beside the median change across its side of the board. The centre line is no movement.

Why it matters

Direction matters more than level over time. A company gaining on a flat field is building its position. One sliding while the field rises is losing ground twice.

Moving at +0.4 against a group median of +1.4. Losing ground relative to the field even before the absolute change is read.

The next step on Bragg Gaming

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The review, the diagnostic and the market-data forecast: what the company is worth today, where it is losing value, and what the next four quarters look like if nothing changes.

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