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82 Brand Capital Score

A weighted composite of this company’s brand-capital drivers, 0 to 100.

80Brand equityThe brand as a durable commercial asset, 0 to 100.
+1.6MomentumThe change in the score since it was last derived.
78Financial strengthBalance-sheet and earnings strength, 0 to 100.
5SignalsPublished market signals that name this company.
B2B supplierB2B Sportsbook Technology

Kambi Group

Current signalQ2 Beat, Forecast Raised on AI Trading

The read

Kambi is the leading independent sportsbook supplier, powering 50+ operator brands worldwide and processing 1.5B+ bets a year. Its AI pricing engine now sets the odds on 48% of all bets, a technical advantage that makes it genuinely different from competitors.

What is on this page

The public read on Kambi Group. What it scores, what that score is built from, and where it sits against its shortlist. Plus all 5 market signals naming it. Every one of the 46 companies here is read the same way.

What a review adds

The free read stops at the position. A review adds the forward view: where it is losing you money, what closing it is worth, and the moves in order. It is scored from Kambi Group’s own evidence, and you get it within 48 hours of asking.

The position

Where Kambi Group’s value sits

What the name is carrying, and the figures this company is tracked on.

The Brand Capital Score is 0 to 100. It combines the 7 drivers below into one number. Every company on the board is scored the same way. It answers one question: how much of this company’s worth its brand and its customers have built, and how much it has to buy again every quarter.

Kambi Group scores 82, brand equity 80. That is 6th of 63 suppliers. A buyer shortlists three to five names and compares only those, so the score reads as a position in the field.

Brand-capital position

Brand equity 80 is strong in sportsbook circles and underrepresented in the wider iGaming and investor conversation. Kambi's EVA story (AI-driven efficiency, then operator loyalty, then predictable revenue, then a higher price from buyers) is not yet fully written into its market story.

What is being tracked
  • Q2 2026 (reported 22 Jul): revenue up 13.5% on last year to €45.9M, adjusted EBITA (profit before interest and tax, with some costs added back) more than doubled to €7.6M; full-year forecast raised to €23 to 27M. The AI trading engine handled 100M+ World Cup bets at an 18% operator margin, and the Americas supplied 57% of World Cup turnover (up from 38% in 2022). EVA read: AI plus brand strength changed how the market values the stock. Headcount did not move.
  • AI pricing engine covers 48% of bets, target 70% by 2027
  • 50+ operator clients across Europe, Americas, APAC
  • LATAM expansion accelerating in 2026
Peter Nikashin, Enterprise Value Architect
Peter Nikashin,
Enterprise Value Architect
▲ Reading Kambi Group

Kambi Group is performing ahead of its reputation. That gap is growth costing more than it should.

I grow your brand, your customers, and the money they bring in.

Your budget buys activity. I turn it into things that build over time: the price you can hold, the customers who stay, and what a buyer will pay for the business. Every move is specific, in order, and tied to a number.

Explore the system →

Every quarter you wait, the gap grows on itself.

The read in numbers

Kambi Group against the board

Four views of one company — what the score is built from, how much of it is brand, who it is weighed against and which way it is moving. Hover any figure for what it means.

The driver scorecard
Market penetration 82
Product depth 88
Financial strength 78
Brand equity 80
Commercial momentum 85
Regulatory standing 80
Tech 84
Brand equity in rust.

The 7 things the composite is built from, each scored 0 to 100 on the same basis as every other company on the board.

Why it matters

A single score hides where the value sits. Two companies scoring 70 can be very different businesses. The difference is what a buyer pays for.

Strongest on Product depth, weakest on Financial strength. Brand equity sits at 80, and that is the driver that keeps paying after a good quarter ends.

Brand equity against the composite
82 Composite 80 Brand equity
050100
-2points behind the composite
Brand is the drag on this score.

Both figures on one 0 to 100 axis. The banded distance between the two marks is the whole point of the chart.

Why it matters

Discounting can buy revenue. It cannot buy brand equity. When brand sits below the overall score, the business has to keep re-earning its position. That shows up in the price a buyer will pay long before it shows up in revenue.

Brand equity trails the composite by 2. The business is performing ahead of its reputation, so growth is costing more than it should.

The nearest peers
IGT / Everi 85
Pragmatic Play 83
Light & Wonder 82
Kambi Group 82
NetEnt / Red Tiger 79
Microgaming 77
This company in rust.

The five companies scored closest to this one, ranked by composite.

Why it matters

Nobody is evaluated against the whole market. A buyer builds a shortlist of three to five comparable names, and these are the ones that would sit on it.

Within this set the spread is 8 points, so the composite alone will not separate them. Whatever decides the shortlist happens on the drivers underneath.

Momentum against the cohort
Kambi Group +1.6
Cohort median +1.4
Centre line is no change.

This company's score change beside the median change across its side of the board. The centre line is no movement.

Why it matters

Direction matters more than level over time. A company gaining on a flat field is building its position. One sliding while the field rises is losing ground twice.

Moving at +1.6 against a group median of +1.4. Gaining on the field.

The next step on Kambi Group

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The review, the diagnostic and the market-data forecast: what the company is worth today, where it is losing value, and what the next four quarters look like if nothing changes.

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